E16 : Does reputation really matter?
Is a good reputation your right or your responsibility? And if something goes wrong how easy is it to get back into everyone’s good books?
Kristen Boschma talks about balancing commercial realities with kindness and empathy with Bastion Reputation Management Founder and CEO Brian Walsh and his colleagues fighting the good fight Anna Butler and Heidi Wearne.
LISTEN TO EPISODE 16 HERE
Links to some of the things Brian, Anna and Heidi touched on:
- Former AFL bad-boy Brendan Fevola’s fall from grace was epic - high profile scandals, alcoholism and a gambling addiction fueled by spiralling depression - and then he went on a reality TV show and totally rehabilitated his reputation...how did he do it? Brian says by being authentic. And he won the show, got a new job as a breakfast radio with Fox in Melbourne and is killing it.
- Brendan Fevola hopes he has proved he’s ‘not an idiot’ after winning I’m A Celebrity ... Get Me Out Of Here! -
- news.com.au - 14 March 2016
- Brendan Fevola beats Eddie McGuire in breakfast radio ratings -news.com.au - 14 December 2016
- When Brian talked about the outrage meter he referenced This Is Spinal Tap and a scene about a setting the volume at 11, which is one more than 10...watch the scene and you’ll get the gist
- When outrage is the desired outcome look no further than Sportsbet’s use of renowned drug cheat Ben Johnson in a recent campaign:
- Sportsbet defiant over advertisement starring drug cheat Ben Johnson - Australian betting company refuses to back down after ad featuring disgraced Canadian sprinter prompts complaints - theguardian.com - 15 May 2017
- BP Gulf of Mexico oil spill is a case study in doing everything wrong when it comes to reputation management.
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