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E8: How does a big business tell a story?

If content is king, Bastion Collective’s Richard Chapman and Marteen Burger are the high priest and priestess of digital storytelling.

In Episode 8 of Life Collective podcast series, Bastion Effect CEO, Richard Chapman and Bastion Stadium GM, Marteen Burger discuss all things content with Michelle Cox.

Their working partnership has spawned campaigns that have transcended the medium and helped Australian brands turn their stories into digital content that connects. Richard and Marteen explores what makes a great digital campaign and who is doing the best work around the globe.


Links to some of the things Marteen and Richard touched on:

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E12 : What’s love got to do with brand?

Brand guru and design expert, Adam Blake discusses the continuous thread connecting his career incarnations and what brought him to iconic Aussie boot brand Blundstone where he sculpts the now-global brand.