There is no uniform pathway to ‘China’ and we don’t rely on rolling out well-worn and outdated templates. We custom design your China engagement and campaigns that are aligned to your specific objectives.

Acting as your right hand, we support, guide and challenge your business to think beyond the traditional paths to engaging with the China market. We do this because the path to China is a layered mosaic that requires intersecting your objective with your customers’ needs.


Our People

Looking at the world’s largest consumer market and Australia’s local Chinese communities? Our experienced bicultural and bilingual team will help you to ‘find the way’. 

Tom Parker
Partner
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Tom Parker

Partner
As an intercultural specialist with a focus on Chinese media, marketing, international trade and stakeholder management for over 20 years, Tom Parker has been providing a range of advisory services to both the private and public sector organisations, including: tourism, higher education, agribusiness, financial services, local government, sports and recreation. Tom is Vice President of the Australia China Business Council (Victoria) and provides a range of services across the strategic communications and trade and investment disciplines.
Doris Li
General Manager – Marketing
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Doris Li

General Manager – Marketing
Doris is an experienced marketing and PR practitioner with over 13 years experience in Australia and China among various industries including B2B, hospitality, F&B, FMCG, fashion and lifestyle. Born and bred in Shanghai and now living in Melbourne, Doris has managed a series of high profile Sino-Australian business events and helped Chinese corporations such as Alibaba and Tencent to launch their services into Australia. With a passion in the digital space, she has worked on digital campaigns for international brands including Guinness, Abercrombie & Fitch, Ted Baker and Hotel Indigo, to target the Chinese market.
ZHU ZHU
Account Manager
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ZHU ZHU

Account Manager
Zhu is dedicated to collaborating with clients to understand their needs, assist them in identifying digital opportunities, and navigate a pathway to commercialising the Chinese market. Prior to joining Bastion S&GO, Zhu was Marketing Manager at OEI Media, the official Weibo agency in Australia. Zhu holds a Master of Global Media Communication from the University of Melbourne, and a Bachelor’s in Media from the University of Adelaide