Can a Monster Yacht Really Drive a Sponsorship Return?

Can a Monster Yacht Really Drive a Sponsorship Return? Read on and find out how.

5 Key Learnings from SXSW & MIT Sloan Sports Analytic Conference.

Having recently returned home from completing my first SXSW experience and attending the MIT Sloan Sports Analytics Conference, I’ve written this blog to share the key sports marketing and sponsorship insights garnered from a fortnight spent listening to, and meeting with, leading brands and rights holders in the States. Here we go…

The Right to be Fierce: The Portrayal of Female Athletes.

Growing up as an Aussie kid who loved her sport, I actively sought out female athletes to aspire to. As a netball devotee from age 8, posters of the Sydney Swifts - competing in the then Commonwealth Bank Trophy - adorned my walls, and my major goal in life was to become a Goal Defence as great as Liz Ellis.

Get Outta Town: A Checklist for Brand Engagement in Regional Communities.

With Christmas just around the corner, we’re all about making a list and checking it twice. After a year of activating for brands everywhere from the outskirts of Darwin to the steps of the Murray River, Bastion EBA have developed a checklist for brands looking to engage with regional communities.

Going to the next level, why AFL Womens is a winner

With the licenses awarded, marquee signings announced, draft completed, uniforms launched and preseason started, AFLW has officially begun. This blog will take a look at what we can expect from the competition in its inaugural season and the key reasons why it already looks to be a winner.