The full-service sponsorship and experiential agency

EBA stands for Emotional Brand Alignment. Or to put it another way, it means we realise the most effective connections are the ones that leverage and enhance consumer emotions.

At Bastion EBA we are one of Australia’s only full-service sponsorship and experiential agencies. 

We use insights-based research and data to understand what makes consumers tick, but more importantly to create enjoyable experience-based events, partnerships and sponsorships that harness their wants and passions.

We call it Emotional Marketing and it’s born from the principle that when you stop disrupting what people are interested in, and start becoming what people are interested in, you forge long-lasting emotional bonds between brand and audience.

We are Bastion EBA. What experiences can we create together?

Our People

The Bastion EBA family gallery. We’re a super-creative bunch.

What can we do together?

Simon Garlick
CEO
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Simon Garlick

CEO
Simon's diverse history includes working in CEO, C-level and governance roles across Corporate, Brand, Agency and Sport. 15-year career he has negotiated multi-million dollar Sponsorship Deals acting on behalf of brand, property holder and agency across every code and sector in Australia. Simon is a CEO who relishes working directly with his Clients, he particularly prides himself on building an environment that allows his team to flourish and deliver World Class Work.
Fran Fenemor
Head of Experiential
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Fran Fenemor

Head of Experiential
Fran is an experiential marketing specialist with over ten years’ experience. For Fran, nothing beats the feeling of executing innovative and memorable creative ideas that deliver positive campaign results for her clients. If you want experiences that turn heads, you need the right Fran for the job.
Stephanie Rose
Head of Management
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Stephanie Rose

Head of Management
Steph has an in-depth understanding of different cultures and ways of working, developing a wealth of knowledge working with major global brands, planning and delivering integrated sponsorship programs, managing large interstate and international teams. Most recently Steph has used her experience to grow one of EBA’s biggest retained clients by over 100% in just 12 months; offering expertise, guidance and ongoing consultation.
Rod Woodford
Head of Strategy
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Rod Woodford

Head of Strategy
Rod got into sponsorship strategy after running a nightclub for athletes @ the London 2012 Olympic Games. True story. He’s since spent 15+ years in Australia and the UK helping brands guide their investment in sponsorship. In 2015 he started working with Nissan and guided their investment into netball, long before the tidal wave of women’s sport arrived. A sponsorship purist, Rod believes clients join agencies for many reasons, but they always stay for world-class work.
Nick Smith
GM, Commercial
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Nick Smith

GM, Commercial
After a short stint as a professional footballer, Nick found his true calling behind the glass and not out on the grass. Leading the commercial team across the entire Bastion Collective business, Nick has negotiated and brought together major partnerships throughout Australia, New Zealand, Rio and China for some of the world's largest brands and rights holders. Nick is driven by results and working with the best people, brands and organisations around the world.
Dean Norbiato
Group Account Director
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Dean Norbiato

Group Account Director
Throughout his ten-year commercial tenure, Dean has worked all sides of the sponsorship sphere, from Media and Marketing roles at Swimming Australia, to developing and executing multi-million dollar brand and ambassador strategies with Swisse Wellness. More recently Dean has led commercial strategies for the NRL, Powerhouse Museum and Melbourne Storm, while also rolling out brand campaigns for Kia, CrownBet and Blackmores - the latter being awarded the best fan activation at the 2016 Australian Open.
Brenda Younes
Group Account Director
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Brenda Younes

Group Account Director
A passionate and engaging events professional Brenda is a true leader in the business. Brenda holds over 9-years of experience working in the Experiential Marketing industry across a number of categories including Vitamins, Fashion, Sporting, Technology, Energy and Health. Recently, Brenda's drive for Experiential Marketing has led her to the top of the game.
Brett Daniher
Account Director
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Brett Daniher

Account Director
Brett has made a career working with some of the biggest sporting codes, teams and sponsors in the country. A strategist at heart, Brett's strength is solving complex problems for brands and rights holders, with an ability to communicate the solutions in an easy to understand way. Brett has built on his sporting foundation by working with industry leaders from Arts & Culture, Food & Wine, Entertainment and Major Events.
Tara Phelps
Account Director
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Tara Phelps

Account Director
Responsible for sponsorship strategy, seamless project management and client engagement Tara has 6+years experience working in advertising, brand communications and sponsorship strategy. From a career working on blue chip tech giant IBM at Ogilvy & Mather, Tara made the transition to Bastion EBA's partnership strategy team in 2014 and has worked with leading brands including Blackmores, Rebel Sport, Fitness First, Macquarie Group and QBE to name a few. Her high energy approach coupled with an obsession for quality makes her a hugely valuable member of our team - and yours.