We provided the back-end data & narrative to power Etihad Stadium’s search for an Energy partner.

To provide Etihad Stadium with a competitive advantage in their hunt for a stadium energy partner, we extracted audience insights around their attendees’ spend within the category. Understanding their consumption habits (including which energy retailer they are currently with, annual spend, if they would switch, what offer they would switch for & what brands lie in their consideration set), we built a detailed audience profile. This data driven approach detailed the customer acquisition and revenue opportunity available to energy retailers in real numbers and was housed within compelling sales collateral. This resulted in Etihad Stadium securing a new major partnership with Simply Energy. 

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