The brief was to bring to life the amazing variety consumers can uncover when they visit the NT.
Bastion EBA developed an engaging and immersive mobile activation to ‘Bring the NT’ and its trade partners to the main domestic markets of Melbourne, Sydney, Adelaide & Brisbane. An authentic and fully transportable NT outback pub. Designed to create an eye-catching scaled activation zone capable of handling hundreds of visitors an hour. Complete with themed food and beverage offerings, dining area, supplier zones, digital activations, data collection, music, local and native animals, NT thumbing and booking ability.