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Building the Blundstone Influencer Family

We’ve worked with Blundstone since 2015 to build a network of influencers, advocates and partners to create a new social currency for the iconic boot brand amongst the fashion-forward millennial market. We call this network: ‘The Blundstone Family’.

Utilising the framework of Bastion Influence, we’ve curated a base of fashion designers, musicians, chefs, barbers, sports personalities and everyone in between that are built and organically grown through a contra reward program.

From social posts, media mentions, content creation, attendance at events and powerful word of mouth, we have generated long-term, creative collaborations with influencers (both online and offline) rather than one-off, paid transactions. The business outcome: new retail doors opened for Blundstone.

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Coachella Music and Arts Festival - Trendsetting Amongst The Palm Trees

Our influencer expert and resident hip-hop enthusiast, Vanessa Condemi, shares her takeouts on the consumer experience and which brands did it best.