We are Bastion Effect. A PR & Comms agency for the new age.

At Bastion Effect we start with insight to discover how an audience thinks.

We use creative strategies to influence the way they feel.

Through smart amplification we drive them to act.


Ultimately we create communities who belong to your brand.

Consider us your integrated PR & communications agency - perfectly positioned to anticipate the preferences of today’s always-on, evolving and completely fascinating consumer.


What can we do together?

Our People

We’re ready for this new age of communication. We always lead with insight, start with ‘yes’ and we always strive for better. Our team are here to take your brand to new places.

Richard Chapman
CEO
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Richard Chapman

CEO
A creative communications practitioner with broad industry experience amassed over 20 years, Rich believes in the power of brands sharing their stories. He co-founded a PR and experiential agency (Spark Impact) and has worked with global media and communications agency networks creating memorable and meaningful experiences that connect brands with consumers. Rich is a multi-channel expert and is excellent at crafting integrated channel agnostic marketing strategies.
Raffaele D'Alisa
Managing Director
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Raffaele D'Alisa

Managing Director
Raff is an experienced marketer and business leader with over 20 years working in communications, brand building and management. Raff previously ran his own consultancy and founded Tomorrowland Group a successful independent communications and PR agency based in Sydney working with clients in FMCG, Corporate, Technology and Retail sectors. Before consulting, Raff worked for Procter & Gamble for 12 years with roles in Australia, Europe and Asia helping to lead the communications and PR for many household brands and game changing campaigns.
Roxanne Millar
General Manager
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Roxanne Millar

General Manager
If anyone knows the difference between their, there and they're, it's Roxanne. A former journalist, she likes good grammar and punchy headlines as much as she craves the warm weather. Rox loves creating campaigns that prove to journalists that PRs aren't all bad, exceeding client expectations along the way. She's as strategic as sub editor trying to prune copy.
Broc Munro
Client & Strategy Director
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Broc Munro

Client & Strategy Director
Broc is a marketing professional with over 12 years experience across agency and in-house roles. Passionate about strategy that delivers business impact, content development and championing the role of communications across social, digital and influencer marketing. Having worked across some the world's biggest brands including Microsoft, P&G, Coca-Cola, American Express, his broad experience ensures a unique but sound approach to every business challenge.
Natalie Arnull
Senior Account Director
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Natalie Arnull

Senior Account Director
Natalie brings together a perfect storm of creativity, strategy and client delivery all topped off with a nice smile. With over ten years of experience spanning both communications and creative production, she has worked on some of Australia’s biggest brands delivering award-winning integrated campaigns.
Alexander Southwick
Social Media Director
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Alexander Southwick

Social Media Director
Xander is a Digital Marketer experienced working in agencies, publishers and in-house roles. With a passion for all things social & digital, he’s focused on developing strategies that help brands achieve measurable business impact. Xander has been fortunate enough to work on some of Australia’s biggest brands; David Jones, Freedom Furniture, Rebel Sport as well as some of the World’s largest; Microsoft, Toyota and MasterCard. Always eager to solve a problem and get involved, Xander is committed to helping brands grow.
Emma Green
Category Director
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Emma Green

Category Director
Emma brings six years' experience and the office's best snack supply to the Bastion Effect team, overseeing communications for P&G beauty brands. With expertise in strategy development and integrated communications, Emma has driven creative campaigns for some of the world's most recognised consumer and lifestyle brands. Emma brings a 'big picture' approach to her everyday work, delivering results that cut through the market.
Elise Erwin
Account Director
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Elise Erwin

Account Director
Elise makes it her prerogative to know brands intimately – in a safe and professional way, of course. She is curious and passionate about delivering truly integrated, strategic communications and has just shy of a decade’s experience in earned, owned and paid media. Efficiencies and effectiveness are Elise’s strong suit. Her work ethic is second to none and she throws herself into projects with an inspiring level of investment.
Colleen Giblin
Account Director
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Colleen Giblin

Account Director
Don't let Colleen's size fool you. Though she may be vertically challenged, she is chock-full of creativity, enthusiasm, and a positive and friendly attitude. A recent transplant from 'Merica, Colleen comes to Sydney after overseeing the public relations for global beauty, health, consumer and corporate clients across mass, prestige and spa categories. With experience in NYC working on over 40 brands across the United States and Canada, Colleen brings a fresh perspective on how to implement 360-degree campaigns in order to successfully build brands and achieve optimum results across all media categories.
Sarah Grindley
Senior Account Manager
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Sarah Grindley

Senior Account Manager
Representing London with her quick wit, arriving each morning in her classic all-black uniform, Sarah has brought six years of experience across the water to Australia. With a background in Fashion Design, Sarah's impeccable eye for detail saw her lead the management of some of the world's largest luxury fashion, beauty and lifestyle brands including Calvin Klein, GANT, La Perla, bell&ross and Next UK. Sarah's role has seen her travel to London, Milan, Paris and New York to execute international fashion week shows, client projects and events. Sarah brings enthusiasm, a can-do attitude and energy to every new project - adding a personalised cutting-edge and luxurious slant to each execution.