We are Bastion Effect. A PR & Comms agency for the new age.

At Bastion Effect we start with insight to discover how an audience thinks.

We use creative strategies to influence the way they feel.

Through smart amplification we drive them to act.

Ultimately we create communities who belong to your brand.


Consider us your integrated PR & communications agency - perfectly positioned to anticipate the preferences of today’s always-on, evolving and completely fascinating consumer.


What can we create together?

Our People

We’re ready for this new age of communication. We always lead with insight, start with ‘yes’ and we always strive for better. Our team are here to take your brand to new places.

Richard Chapman
CEO
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Richard Chapman

CEO
A creative communications practitioner with broad industry experience amassed over 20 years, Rich believes in the power of brands sharing their stories. He co-founded a PR and experiential agency (Spark Impact) and has worked with global media and communications agency networks creating memorable and meaningful experiences that connect brands with consumers. Rich is a multi-channel expert and is excellent at crafting integrated channel agnostic marketing strategies.
Roxanne Millar
General Manager (Property)
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Roxanne Millar

General Manager (Property)
If anyone knows the difference between their, there and they're, it's Roxanne. A former journalist, she likes good grammar and punchy headlines as much as she craves the warm weather. Rox loves creating campaigns that prove to journalists that PRs aren't all bad, exceeding client expectations along the way. She's as strategic as sub editor trying to prune copy.
Natalie Arnull
Senior Account Director
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Natalie Arnull

Senior Account Director
Natalie brings together a perfect storm of creativity, strategy and client delivery all topped off with a nice smile. With over ten years of experience spanning both communications and creative production, she has worked on some of Australia’s biggest brands delivering award-winning integrated campaigns.
Elise Erwin
Account Director
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Elise Erwin

Account Director
Elise makes it her prerogative to know brands intimately – in a safe and professional way, of course. She is curious and passionate about delivering truly integrated, strategic communications and has just shy of a decade’s experience in earned, owned and paid media. Efficiencies and effectiveness are Elise’s strong suit. Her work ethic is second to none and she throws herself into projects with an inspiring level of investment.