NEXT: Christmas with the Judds

We worked with brand ambassador Bec Judd and her family to showcase a true Australian family Christmas.

Client: NEXT

To celebrate and promote Next.com.au and its offering for the whole family in the AU market this Christmas, we devised a creative campaign utilising the brand ambassador Bec Judd and her family to showcase a true Australian family Christmas. 


What did we do?

We created a number of pieces of content for 'Christmas with the Judds' over the course of a day with whole Judd family including a 90 sec video, a behind the scenes video and stills. This was then rolled out via PR and across social media, driving consumers to next.com.au to shop the edit. 


What did we achieve?

The campaign saw an increase of sales on the next.com.au and the video posted on @becjudd received 172K views. 


Image and Video Credits: Bastion Stadium

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Blundstone https://www.bastioncollective.com/bastion-effect/work/next-vacation