NEXT Vacation

Bastion Effect dreamt up an imaginative and fully immersive NEXT experience for five lucky influencers.

Client: NEXT

The Challenge

Generate engaging Australian content with high reaching influencers in a luxury, fully immersive 'House of Next' experience. Content to be utilised across next.com.au and the influencers' channels, driving consumers to shop on next.com.au

 

What did we do?

Bastion Effect dreamt up an imaginative and fully immersive Next experience for the five lucky influencers @iamlisaclark@_hollyt, @kristywho, @jessicajroche & @kidsfashionblogger to live and breathe all things Next over a two night stay in a luxury mansion in Byron.

Each influencer was given a 2 hour window with the videographer and photographer to create a 30 second video and stills to be used across their owned channels and Next's.

We also hosted a competition amongst the influencers - the influencer who creates the best 30 second video will win an all expenses paid trip to the UK in July, which will include: business class flights, a luxury London hotel stay, a dedicated content creation day and an exclusive sneak peak the Next Christmas Collection Fashion Show, certainly some incentive! 


What did we achieve?

Coverage to date is currently over 12 Million IMPs and 136 clips. We have also created vast amount of high quality influencer content to be used across Next's owned channels including; 60 sec highlight video, 4 x 15 sec cut downs, 2 x BTS videos and stills. 


Video and Image Credits: Bastion Stadium

Read more
NEXT: Christmas with the Judds https://www.bastioncollective.com/bastion-effect/work/melbourne-square-southbank