We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.
Our team comprises specialists from a range of research areas, including Brand, Product Innovation and Sensory Evaluation - right through to Customer Experience and Experience Design.
We design research to deliver efficiently against objectives, and use cutting-edge technology to extend our reach cost-effectively to customers or citizens. We mine hard for the insights. And we tell the real story in a compelling way.
Because this is what matters. Finding the truth and telling it in a way that can be heard.
Ultimately, research is not ‘what we do’; it is who we are.
Any new major market, product, price, communication plan or client initiative is worth testing. We have the ability to test and manage your new initiatives to make sure your decisions are informed and planned.
The ability of documents and numbers held and used by your organisation to tell a rich story is only limited by your analytics. Bastion Latitude is able to unlock deep insights using techniques such as sentiment analysis, clustering and mining.
Understanding who to talk to, their motivations and their needs is an important first or next step when embarking on a public sector project. Our team has the capability to help navigate the way forward.