At Bastion Latitude, we discover what makes people tick

We gather the right information from the right people in the right way - to uncover insights that help our clients grow.

Ten years ago, we heard the call for strategic research consultants beyond the traditional ‘market research’ company.

Harnessing emergent technology, we quickly became famous for our Online Research Communities, which we still use to deliver our clients’ quantitative research and exploratory research.

We continue to challenge our capabilities and now proudly offer the full gamut of data-gathering and insight-generating techniques, advanced data analytics and text analysis.

We are Bastion Latitude. What can we discover together?  

Our People

Our people are driven by curiosity to improve the human experience, from consumer insight and customer intelligence to social marketing and communications and public sector research.

Dianne Gardiner
CEO
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Dianne Gardiner

CEO
Dianne is passionate researcher and businesswomen. Piecing clues together to uncover who, what and why, before shining a light on the path forward. Whether it is through listening, observing or questioning, Dianne's curiosity and desire to improve the status quo drives everything she does. With over 20 years’ experience researching all manner of brands, products, and communications, Dianne has and continues to help shape world of research and her clients.
Anna Thomas
General Manager
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Anna Thomas

General Manager
Anna has 20 years' experience of growing and leading research teams to achieve outstanding client outcomes. Her sector portfolio ranges from Social to fmcg, retail, alcohol, construction and utilities, broadcasting and finance. Her most-loved challenges lie in the areas of Communications, CX and Behavioural Economics. Anna graduated from Cambridge University, holds a graduate diploma in Law, and is a member of the British Psychological Society and ESOMAR.
Andrew Turner
Insights Director
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Andrew Turner

Insights Director
Andrew's philosophy is to 'tell you what you need to know, not what you may want to hear'. With a background in Psychology, a passion for food and 14+ years research experience, he is driven by what makes shoppers and consumers tick. Andrew has extensive Qual-Quant expertise across Sensory, NPD, consumer and shopper needs, having worked with a multitude of Blue Chip FMCG clients, also Service and Social research sectors.
Tabitha Lucas
Insights Director
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Tabitha Lucas

Insights Director
Tab puts the chic in geek – or likes to think she does. She gets over excited about spreadsheets and new features in PowerPoint, and waxes lyrical about the magic of magnets. But ultimately, she is passionate about what makes people tick. Together with an obsession with design and data visualisation, she has spent 20+ years delving deep into human behaviour and making sure the way insights are communicated gets clients’ excited.
Monica Greenwood
Client Services Director
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Monica Greenwood

Client Services Director
Some will say its Monica’s hobby as a theatre actress that allows her to appreciate the different characters that make up the world of market research. Others say it’s her 20 years of experience. Either way, Monica is passionate about understanding what clients need and ensuring it is delivered. It’s this focus that has earned her the reputation on-point for delivery of consumer-centric insights, each and every time.
Louise Egan
GM Operations
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Louise Egan

GM Operations
Louise loves seeing a project come together successfully. From inception, execution and wrap up, her 15 years’ experience in thinking about all the moving pieces shows. Having taken care of Latitude’s operations since it’s very early days, Lou has a vast amount of knowledge and is Latitude’s go-to woman for most things. If she can’t help you, she knows who can.
Mehdi Khallouk
Research Director
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Mehdi Khallouk

Research Director
Mehdi likes nothing more than advancing issues that matter: over 10 years in strategic planning, research and experience design, he has contributed to a significant number of communications campaigns, corporate decisions and policy making steps on topics as diverse as climate change, gambling reform, family violence, private health insurance, palliative care, defence force. Mehdi blends strong qualitative insight and quantitative flair to provide directional advice in tandem with data.
Stephanie Lamont
Experience Design Director
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Stephanie Lamont

Experience Design Director
Steph’s curiosity led her to a career in experience design. Or maybe it was her passion for engaging with users. Either way she strives to not only help clients optimise what is, but understand what could be. Designing methodologies that help understand the problems humans encounter has allowed her to deliver user-centric results and solve complex business issues.