We're the creative place that gets you

Bastion State is your creative agency

This is the place where we love creating not just great work; but the right work for our clients

Most of all we're a place about people. We dig humanity; those blips in behaviour not explained by algorithms, and the things that make it good to be alive

We’re the creative place that gets you

Our People

We're a team of hungry hopefuls based in Melbourne & Sydney who yearn to find the best way of doing things for our clients

Kristen Boschma
CEO
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Kristen Boschma

CEO
You always know when Kristen is in the building. Her loud laugh and "can do" positivity tend to create a micro energy field. Of course her 30 years' of marketing, creative and advertising leadership gives her the rich experience to build brands, transform businesses, seize opportunities and create winning strategies. Her (at times annoying) laugh has echoed in the hallways of some of the world's biggest organisations. Throughout her 30 year career, Kristen has worked on a huge array of marketing and creative challenges for Walt Disney, ANZ, Ford, Samsonite and Fairfax.
Jim Ritchie
Creative Director
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Jim Ritchie

Creative Director
Jim leaves a lasting impression with the people he works with. It could be his creativity, work ethic, or patience – or it could be his busted nose and pommy accent. Attention grabbing proboscis aside, Jim has 16 years experience working on all kinds of brands across all channels, and has been recognised at all the major award shows around the world.
ANNIE WINTON
CLIENT SERVICES DIRECTOR
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ANNIE WINTON

CLIENT SERVICES DIRECTOR
Annie is driven, with a healthy obsession for achieving the best results for her clients. Her role as Client Services Director has her overseeing the end to end management of projects, from the first whiff of a brief through to implementation. With almost 20 years’ experience, she gets overly excited with creating compelling content and has worked with clients such as Bunnings, Coles, CUB and Holden.
Tom Hutcheon
Head of Design
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Tom Hutcheon

Head of Design
Obsessed with logos and mad about grids, Tom heads up Bastion State’s design team.

 With ten years' experience in brand design and visual communication, Tom has led projects big and small for a breadth of clients including Victoria University, Ambulance Victoria, Abey Australia, Metro Trains Melbourne and the Institute of Public Accountants.

 He is a passionate designer with a love for all things brand, a distinct aversion to colour and a knack for strategic design thinking.
Cale Anstiss
Head of Digital
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Cale Anstiss

Head of Digital
Over the past 15 years Cale has worked on projects involving brand development, paid media planning and implementation, content production, social media automation, ad buying, digital strategy, channel planning and analyses and strategy and web design and development. Cale's holistic understanding of the digital and social media landscape has him placed as Head of Digital, working across a team of knowledgable experts.
Brendan McGrath
Creative Lead
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Brendan McGrath

Creative Lead
Brendan is forever exploring the world for creative inspiration. Whilst trying to act global, his bearded obsession with coffee and old motorbikes exposes his Melbourne hipster roots. Brendan has 10 years experience working on all kinds of brands across all channels and continually delivers work that sells for his clients
Hunter Pool
Client Services Executive
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Hunter Pool

Client Services Executive
With the right mix of creative and calculated thinking, Hunter offers a thought provoking approach to solving problems. Having recently graduated from Monash University where he majored in economics and marketing, Hunter is hungry to be challenged and uses his combination study help produce insightful work for his clients. As a Digital Coordinator, Hunter sits alongside both strategy and paid to facilitate results for mix of commercial and consumer clients.
Victoria Alvarez
Digital Account Manager
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Victoria Alvarez

Digital Account Manager
Victoria has brought her her expertise in account management and digital marketing from the innovative digital landscape that is America to Australia. Although she is still figuring out the nuances of the Australian market, such as how to properly consume vegemite and what footie team to cheer for, her primary focus is to bring a different point of view to Bastion. With 8 years of agency experience and 4 years in digital; she is an accomplished marketing professional with a proven track record for overseeing strategic campaigns.
Heather Mckean
Digital Content Specialist
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Heather Mckean

Digital Content Specialist
Heather is a stickler for the details and always looking for an opportunity to stand out - whether for herself, her team or her brands. Her experience across dynamic content forms, multimedia and multiple industries gives her an edge in planning valuable, eye-catching content.
Arabella Adams
RESEARCHER & PLANNER
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Arabella Adams

RESEARCHER & PLANNER
Georgia Lowes
Designer (Lead VIC)
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Georgia Lowes

Designer (Lead VIC)
Georgia is full of questions and collects answers everywhere she goes. She graduated her degree in Visual Communication at Monash University with Honors and has since worked in both small studio and agency environments, working across branding, web and publication design. As a highly critical thinker with a serious eye for detail, Georgia’s work ethic strives towards high-quality design solutions no matter what the brief.
Clarisse Avila
Designer (Lead NSW)
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Clarisse Avila

Designer (Lead NSW)
Clarisse’s interest in pop culture may have been shaped by the fact that her parents named her after the lead character in Silence of the Lambs. Her natural creativity extends beyond traditional design and illustration to baking, latin dancing and playing the drums. Clarisse’s articulate and engaging personality is also evident in her intelligent and artistic work.
James Hyde
Designer
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James Hyde

Designer
James, Jim, Jimmy, Jimbo. 22 years old, eager and determined, James has followed his passion for design all over the world – Germany, Switzerland and Denmark—and takes inspiration from everything between Bauhaus architecture to Swiss typography. He has a keen interest in melding traditional techniques with contemporary ideas and is a bit of a weapon with Photoshop.
Charlie Melas
Designer
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Charlie Melas

Designer