Is a good reputation your right or your responsibility? And if something goes wrong how easy is it to get back into everyone’s good books?
Kristen Boschma talks about balancing commercial realities with kindness and empathy with Bastion Reputation Management Founder and CEO Brian Walsh and his colleagues fighting the good fight Anna Butler and Heidi Wearne.
LISTEN TO EPISODE 16 HERE
Links to some of the things Brian, Anna and Heidi touched on:
Former AFL bad-boy Brendan Fevola’s fall from grace was epic - high profile scandals, alcoholism and a gambling addiction fueled by spiralling depression - and then he went on a reality TV show and totally rehabilitated his reputation...how did he do it? Brian says by being authentic. And he won the show, got a new job as a breakfast radio with Fox in Melbourne and is killing it.
Brendan Fevola hopes he has proved he’s ‘not an idiot’ after winning I’m A Celebrity ... Get Me Out Of Here! -
news.com.au - 14 March 2016
- Brendan Fevola beats Eddie McGuire in breakfast radio ratings -news.com.au - 14 December 2016
- When outrage is the desired outcome look no further than Sportsbet’s use of renowned drug cheat Ben Johnson in a recent campaign:
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