E12 : What’s love got to do with brand?

It’s hard to sum up Adam Blake, brand guru and design expert, in one glib sentence. A hippy upbringing in the Sydney bush taught him how to be a gracious host. A stint as a Steiner teacher introduced him to the magic of storytelling. And his time as a social policy researcher inspired him to jump the fence and co-found social ventures instead of just writing about them.

All along, love has been the continuous thread connecting Adam’s career incarnations and brought him finally to iconic Aussie boot brand Blundstone where he sculpts the now-global brand. Adam’s philosophy on life, love and design and how they intersect make him one of the best in the biz. The proof is in the boots.

LISTEN TO EPISODE 12 HERE

Early in his career Adam worked as a Steiner teacher in Tasmania where he also helped build the school. He credits his time working in early childhood development and the need to hone his storytelling skills that set him off on his career in creativity, design and brand management.

Early in his career Adam worked as a Steiner teacher in Tasmania where he also helped build the school. He credits his time working in early childhood development and the need to hone his storytelling skills that set him off on his career in creativity, design and brand management.

Life Collective is a podcast about how to make life work Join our lively conversation about how to make life work, at the bottom of this article. We’d love to hear your thoughts. To rate, download and subscribe to Life Collective, jump onto iTunes and catch new episodes and hear more interesting conversations we’re having about life and stuff.

Life Collective is a podcast about how to make life work

Join our lively conversation about how to make life work, at the bottom of this article. We’d love to hear your thoughts.

To rate, download and subscribe to Life Collective, jump onto iTunes and catch new episodes and hear more interesting conversations we’re having about life and stuff.


Links to some of the things Adam touched on:

  • Adam’s boyhood home in Sydney’s bushy Beecroft was designed by Harry Seidler-acolyte Colin Madigan, most famous for designing the National Gallery of Australia in Canberra

    • The low-down on Harry Seidler, giant of Australia post-WWII architecture and design. Read here.

  • During his childhood, Adam’s parents embodied the hippy idyll: they lived and worked from their bush paradise, and entertained international visitors newly arrived via the hippy trail and local artists alike.

    • A sentimental journey through the Blake Family album below.

Adam's parents

Adam's parents

Adam's family home growing up. The Beecroft.

Adam's family home growing up. The Beecroft.

  • Some of the visitors Adam’s parents welcomed into their Beecroft home:
  • Early in his career Adam worked as a Steiner teacher in Tasmania where he also helped build the school. He credits his time working in early childhood development and the need to hone his storytelling skills that set him off on his career in creativity, design and brand management. More about the Steiner education system here https://www.steinereducation.edu.au

  • Adam is a published author and expert on the subject of design thinking

    • Adam co-authored Designing Your Business To Win, a workbook published by UTS for aspiring Australian SMEs, design business advisers and businesses - email us at hello@bastioncollective.com to get your copy free.

    • He also co-authored a chapter in UTS ePress text Creative Business in Australia called Winning by design: Integrating design into Australian manufacturing . View it here.
       

  • The Blundstone story in a nutshell. Our Story
     

  • Blundstone’s international distributors take the brand’s essence and re-express it for local markets

    • In the US, Blundstone works with US agencies to distribute its boots as a “go anywhere, do anything, sort of off-the-grid discovery brand” - here’s how the Blundstones brand is expressed in the US  http://www.blundstone.com/videos/how-i-roam
       

  • Famous people wear Blundstones - it’s true

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