The Blueprint: Fergus Watts

Aged 18 and drafted pick 14 into the AFL by the Adelaide Crows, Fergus Watts had the footy world at his feet. Fast forward four years and Watts had just been delisted by St Kilda after a short lived career plagued by injury and a self-confessed lack of talent.

Venturing into real life adulthood at 23, Watts worked at a brand communications agency, and quickly realised there was a gap in the market for a group of complementary agencies that operated alongside a centralised business unit who took care of the administration side of things, allowing creatives and account managers to do what they do best, so Watts started Bastion Collective.

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