What is Real Time Marketing anyway?

In the latest edition of Marketing Magazine, Bastion Collective talks about an often-heard buzzword: real time marketing. In this article, we share some tips on joining in social media hosted conversations instantaneously, the value it can bring to your brand and sponsorship investments, and the painstaking preparation it takes to look instantly clever and en pointe. 

http://bookhouse.me/englishmagazines/Marketing_April_May_2016@englishmagazines.pdf