Edwina Webb "Making it about more than just 9 to 5"

Australian Grand Prix engages Chinese through new WeChat Pay & Alipay in ground-breaking new event offering
Podcast

E28: Can kids run the world?

Today on Life Collective we canvass the views of the global citizens of tomorrow
Podcast

E27: Who’d work in politics?

Ever wondered what goes on behind closed doors in Parliament House?
Podcast

E26: What's your definition of community?
Podcast

E25: Does charity begin at home? (Part 2)

Luxury tourism operator and Tourism Australia board member, Hayley Baillie, discusses her commitment to supporting Indigenous Australian artists and her love of environmental conservancy. Where did it all start for Hayley Baillie?
Podcast

E24: Are you born with a sense of adventure or must you cultivate it? (Part 1)

In Part 1 of our conversation with Hayley Baillie, Life Collective’s Michelle Cox explores Hayley’s growing-up years with her dad, Australian adventurer and entrepreneur, Dick Smith, and the impact it’s had on Hayley’s career choices, the luxury tourism business she’s built with her husband, and the way she’s raising her four young sons.
Podcast

E23: How can you become more creative?

Are you born creative or is it a skill you can cultivate? Life Collective’s Michelle Cox taps three creative types, Jim Ritchie, Tom Meredith and James Hyde, and finds out how they get in the zone.
Podcast

E22: What’s it like being a first generation Aussie?

Identity’s a funny thing. If you’ve been lucky enough to be born in Australia, it’s pretty likely that your parents or your grandparents weren’t. That’s what makes this country the diverse, inclusive and bloody fantastic place to live. Today on Life Collective Michelle Cox chats with Brenda Younes, Dean Norbiato and Raffaele D’Alisa about what it was like growing up as the children of migrants.
Podcast

E21: Can women have a career & a family & not go cray-cray?

Today we talk to three women all at different stages of their careers and their family life and ask: can you be a great mum in today’s yummy-mummy culture and have a stellar career at the same time, without going cray-cray?
Podcast

E20: Wanna join a board?

Life Collective’s Michelle Cox talks to seasoned business leaders and board aficionados, David Sawicki and Michael Brown, for the inside goss on what happens around the board table and tips on how to get on one.
Podcast

E19: Ever been to a unicorn festival?

Michelle Cox goes in search of this year’s biggest social media trend, the unicorn! For answers she turns to Melissa Polglase, Melbourne Central’s marketing manager, who tapped into 2017’s biggest social trend to create the shopping centre’s most successful event ever.
Podcast

E18: Are designers big fat manipulators?

Visual designers Tom Hutcheon, Georgia Lowes and Heather McKean from Bastion Collective as they explore the art of visual storytelling; are today’s designers just a bunch of appropriators who recycle the same old tropes, or commercially savvy practitioners who use design practices, principles and theories passed down through the ages to create sensitive messages that sell, sell, sell?
Podcast

E17: Is success the start or the end point?

Michelle Cox asks three very different people what their definition of success is and got three very different perspectives. Nick Smith, Catherine Parker and Adam Zammit chew over the binary nature of success and failure: are they mutually exclusive states of being or just different aspects of the same thing?
Podcast

E16 : Does reputation really matter?

Is a good reputation your right or your responsibility? And if something goes wrong how easy is it to get back into everyone’s good books? Bastion Reputation Management Founder and CEO Brian Walsh, Anna Butler and Heidi Wearne discuss fighting the good fight.
Podcast

E15 : Is workplace culture all that it’s cracked up to be?

Is workplace culture all about the lurks and perks, bean bags and sleeping pods, or does it go deeper than that? Life Collective’s Michelle Cox talks culture, work-life balance and dogs at work with Edwina Webb, Head of People + Process at Bastion Collective.
Podcast

E14 : What’s with China? / Part 2

China specialists Doris Li, Tom Parker and Jennifer Connelly are back to help us navigate the complexities of Chinese culture and business practices. They help us separate our hóngbāo from our guanxi - these and other pearls of wisdom could spell the difference between the success and failure of your China adventures.
Podcast

E13: What’s with China? / Part 1

Life Collective’s Kristen Boschma interviews prominent China specialists and myth busters - Doris Li, Tom Parker and Jennifer Connelly - to dispel the misconceptions that have cemented China’s reputation for being a tough place to make a buck.
Podcast

E12 : What’s love got to do with brand?

Brand guru and design expert, Adam Blake discusses the continuous thread connecting his career incarnations and what brought him to iconic Aussie boot brand Blundstone where he sculpts the now-global brand.
Podcast

E10 : What are you so happy about?

From retiring after 11 years as an AFL player; starting his first 'real job' at 30; to moving on, from what was a passion project rather than a job as Western Bulldogs CEO, Simon Garlick, reckons he knows a few things about confronting significant change and challenge, and getting up and going again. Simon answers the question: what are you so happy about?
Podcast

E11 : Can I catch a freakin' break?

Life Collective’s Kristen Boschma catches up with Bastion Effects' Vanessa Condemi and Bastion EBAs' Clare Pearce and David Parr, three selfsame Millennials and finds out what it takes to catch a freakin’ break in today’s job market.
Podcast

E9: How hard is it growing a family?

Growing a family takes commitment. Richard Chapman and Marteen Burger are in conversation with Michelle Cox discussing what it takes to grow a family these days.
Podcast

E8: How does a big business tell a story?

If content is king, Bastion Collective’s Richard Chapman and Marteen Burger are the high priest and priestess of digital storytelling. In this episode Bastion Effect CEO, Richard Chapman and Bastion Stadium GM, Marteen Burger discuss all things content with Michelle Cox. Their working partnership has spawned campaigns that have transcended the medium and helped Australian brands turn their stories into digital content that connects. Richard and Marteen explores what makes a great digital campaign and who is doing the best work around the globe.
Podcast

E7: How do you navigate modern-day manners?

A kiss on the cheek might be quite continental but does it have any place in the business world? To open the door or not to open the door? How about swearing with clients? It’s getting harder and harder to know what’s naughty and what’s nice in the realm of modern-day manners. This week Bastion Collective’s Tom Wrigley, Ben Sellenger and Jonathon Mahon get down to the nitty gritty with Kristen Boschma.

The Blueprint: Fergus Watts

Fergus Watts shares personal insight into the backstory that led him to exit a career as an AFL player and instead start Bastion Collective.
Podcast

E5: Is ambition your friend?

Jack Watts, CEO Bastion Collective (Australia), Roxanne Millar, GM Property Bastion Effect and Gus Seebeck, CEO Bastion EBA (NSW) are three people with three very different takes on ambition. Listen in to this edition of Life Collective to find out who and what has helped shape our panels definition of ambition.
Podcast

E4: What are you giving back?

In Part 2 of this Life Collective podcast with Melbourne-based sports broadcaster and columnist Hamish McLachlan, Hamish recalls his early years on the family farm, the massive influence his maternal grandmother and mother have had on his life, the near-loss of his eldest daughter and how it’s sparked an idea that might just revolutionise the way the whole world gives.
Podcast

E3 What are people all about?

This week Life Collective’s Michelle Cox sits down with Melbourne-based sports broadcaster and columnist Hamish McLachlan for the first instalment of a two-part chat. This time round, Hamish tells how his early beginnings in sports commentating took him from the local scrub polo club to the Royal enclosure in the UK; his brushes with depression, and why interesting and interested people light his fire.
Podcast

E2 Is Social Media Really That Social?

We've all seen it or done it: you're at dinner and at some magic point in the night, everyone reaches for their phone and is quickly immersed in their own private world of cat videos, K-pop, art directed dinner or sport. This week on Life Collective, we talk all things socially social on Life Collective with Karalee Evans, Doris Li and Natalie Arnell in conversation with Kristen Boschma.
Bastion Effect

Collaboration is King

We explore how communications and media agencies must work together to transform a brand into a consumer experience that is relevant, desirable and shared.
Bastion Effect

Five reasons to party in property

A good event can help reach non-traditional media outlets–but it has to be clever. Influencers can also be very valuable, sharing your event and brand across channels.
Bastion Effect

Marketing for new developers

While established property brands can leverage testimonials from past purchasers that build trust and show proof of delivery, what is a new developer to do to show they can be trusted?
Bastion Effect

Coachella Music and Arts Festival - Trendsetting Amongst The Palm Trees

Our influencer expert and resident hip-hop enthusiast, Vanessa Condemi, shares her takeouts on the consumer experience and which brands did it best.
Bastion EBA

Can a Monster Yacht Really Drive a Sponsorship Return?

Can a Monster Yacht Really Drive a Sponsorship Return? Read on and find out how.
Bastion EBA

5 Key Learnings from SXSW & MIT Sloan Sports Analytic Conference.

Having recently returned home from completing my first SXSW experience and attending the MIT Sloan Sports Analytics Conference, I’ve written this blog to share the key sports marketing and sponsorship insights garnered from a fortnight spent listening to, and meeting with, leading brands and rights holders in the States. Here we go…
Bastion EBA

The Right to be Fierce: The Portrayal of Female Athletes.

Growing up as an Aussie kid who loved her sport, I actively sought out female athletes to aspire to. As a netball devotee from age 8, posters of the Sydney Swifts - competing in the then Commonwealth Bank Trophy - adorned my walls, and my major goal in life was to become a Goal Defence as great as Liz Ellis.
Bastion EBA

Get Outta Town: A Checklist for Brand Engagement in Regional Communities.

With Christmas just around the corner, we’re all about making a list and checking it twice. After a year of activating for brands everywhere from the outskirts of Darwin to the steps of the Murray River, Bastion EBA have developed a checklist for brands looking to engage with regional communities.
Bastion EBA

Going to the next level, why AFL Womens is a winner

With the licenses awarded, marquee signings announced, draft completed, uniforms launched and preseason started, AFLW has officially begun. This blog will take a look at what we can expect from the competition in its inaugural season and the key reasons why it already looks to be a winner.
Bastion Latitude

E6 Why is small business a big deal?

A lot of us fantasise about being our own boss. But how many of us feel the urge and act on it? In this episode of Life Collective, Bastion Latitude CEO Dianne Gardiner talks about how she stared down her fears, backed herself and established her own small business just as the GFC hit Australia. Ten years down the track she’s not only survived, she has a unique take on why small business is such a big deal.