Australian Ingenuity: Creating simple, original and resourceful solutions to our clients' complex problems.
OUR AGENCIES & SERVICES
Bastion Collective is built to offer a range of complimentary services under one roof, by absolute experts in their field, delivered with family business service.
For every brand and organisation, modern communications has become a challenging and complex task. As the media market has rapidly fragmented and consumer choice and influence has grown exponentially, brands and organisations have been forced to rethink the way they communicate with their customers, partners and stakeholders.
In today’s landscape, successful communications campaigns rely on articulating one unifying idea, influenced by data and insights, delivered consistently, yet bespoke across every applicable channel.
Messages need to be delivered to stakeholders and consumers in line with their values, through the medium of their choice, in their time, in the places they choose to be, through the things they are passionate about and in their language.
To address this modern communications challenge, we believe brands and organisations need the support of an agency partner built for the modern world.
This is why we have built Bastion Collective.
Our independent agency network allows us to deliver truly integrated communications solutions that provide simple, original and resourceful solutions to our clients' complex problems.
Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.
Research & insights
Market research and agile insights using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.Visit
Creative & Digital
The creative and advertising shop that delivers effective, awarded work on every screen and platform.Visit
Corporate & crisis communications
Corporate affairs, issues and crisis communications that helps organizations to join the dots in communicating a strong and coordinated message to build, maintain, protect and strengthen your reputation.Visit
CONSUMER COMMUNICATIONS & PR
An integrated communications agency specializing in PR, media relations, influencer marketing, content and social media. Creating content that inspires the right people to engage with your brand.Visit
sponsorship & experiential
Helping brands connect on an emotional level with consumers through the things they are passionate about, in the places they choose to be. Covering sponsorship opportunities, events and experiential marketing that excites and entertains the right audience.Visit
Creative content aimed at creating compelling content that inspires action; increasing brand awareness, maximizing revenue opportunities, and bringing sponsorship proposals to life.Visit
china marketing & communications
High-impact and effective Chinese marketing and communication campaigns that help US brands and clients better understand, engage and succeed in the China market.Visit
Providing high quality, out-of-the-box and value for money solutions for all your merchandise and promotional needs.Visit
Data & analytics
Delivers the people, panel and data businesses need to gain rapid insights and achieve actionable results.Visit
Retail & Shopper Marketing
Helping retailers and brands navigate through today's complex challenges and bring about some re-structuring, re-thinking and re-imagination into retail.Visit
GARNIER SHINES AT AUSTRALIAN OPEN
How does Garnier bring to life their new brand positioning By Garnier Naturally, which demonstrates their commitment to sustainability, in a sharable experience and heroes four key Garnier products, all in a 50 sqm space in a hot, busy and cluttered sponsorship environment? That was the brief that was put to our creative team out of Bastion EBA and Bastion State when we pitched for the work in July, 2018.
We wanted to create a space that brought the master brand story and heroed each product in a unique way, whilst threading the sustainability story throughout the consumer journey. After weeks of creative brainstorming, insight gathering and consumer testing the concept was born, nature’s playground an immersive experience which exceeded client expectations around customer engagement by 131% across the campaign.
SKYBUS: AN INTEGRATED CAMPAIGN
Combining the expertise and experience of four Bastion businesses - Bastion Reputation Management, Bastion Engage, Bastion Latitude and Bastion State - this project demonstrated the benefits of the Collective and each business bringing its expertise to the table to deliver a world-class result for the client. With billions pledged to build the Melbourne Airport Rail Link SkyBus, the only current provider of mass airport transit, wanted to reinforce its legitimate role in the conversation about Melbourne’s transport planning needs. So SkyBus turned to Bastion to help it tell its story more effectively and change the conversation that decision makers were having about how to respond to Melbourne’s growth and congestion challenges.
Bastion Reputation Management and Bastion Engage identified that a strategic campaign was needed, underpinned by customer and stakeholder research to understand how people viewed SkyBus and the airport rail debate in Victoria. In a six week period leading up to the Victorian election Bastion’s campaign reached more than 2 million people, and led to SkyBus being an essential part of conversations around Melbourne and Avalon Airport future planning and transport planning in the state.
KORA ORGANICS CHINA MARKETING
Founded on the values of making a transformative difference to people’s skin and offering a healthier, safe and toxin-free alternative to other brands on the market. The brand’s founder Miranda Kerr’s holistic approach to health and wellness is the driving force behind the development, innovation and success of KORA Organics. Bastion China supported KORA Organics with their launch into China in November 2018 and the brand is now more accessible than ever to Chinese consumers.
Bastion China assisted KORA Organics to hold a Chinese press briefing in Shanghai, introducing the brand philosophy, showcasing hero products, and offering an opportunity for Chinese media and KOLs to speak to the brand Founder & CEO Miranda Kerr.
21 media attended the event, including key magazines such as Vogue, Harper’s Bazaar and ELLE China, together with other leading mainstream lifestyle and beauty media. 4 media interviews were arranged for MK with Vogue, ELLE, Grazia and youku.com (one of the most influential online video channels in China) and an exclusive photo shooting was arranged for Vogue. Additionally, 9 KOLs from fashion, beauty and lifestyle sectors attended the event, with a total follower reach of over 14M.
FERRARI RED LOUNGE AT F1 AUS GRAND PRIX
We re-ignited brand loyalty at the biggest motor-racing event in Australia.
By implementing a three-phase strategic program, we recognized that from a database comprising 4000 Ferrari owners, a significant number of inactive and ex-customers felt the brand did little to interact with them. We also discovered that 70% of Ferrari customers shared an interest in the F1. This led us to build ‘The Ferrari Red Lounge’, Ferrari’s first ever consumer activation and hospitality program at the 2019 Australian Grand Prix.
Bastion EBA’s activation across the F1 was two-fold; during the day, we offered members an exclusive rest area and refreshing gelato from our branded cart, and at night we played live music, offered up-close Q&A’s with Ferrari drivers, served gourmet horderves, displayed luxury Hublot watches and provided branded photo opportunities in front of a two-sided media wall. Over an engagement period of 4-days, the Ferrari Red Lounge hosted 900x Ferrari customers, 250 VIP guests, and resulted in 1,200 new data acquisitions, a number that represents more than a quarter of their current database. The program gave sales staff a platform to form and strengthen relationships and the long term sales opportunities will be a key driver to success.
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