Medibank

The Australian Open has over 700,000 visitors each year, but its hard for sponsors to connect with them when there is so much going on and fans just want to watch the tennis.

The Australian Open has over 700,000 visitors each year, but its hard for sponsors to connect with them when there is so much going on and fans just want to watch the tennis. 

The Medibank Path to Better was a movement; a facilitating force that enabled people to become better through fun. Fans were targeted on their way to the tennis as they walked the Medibank Path to Better from Flinders Street to the tennis. By making this journey fun, we were able to encourage people to improve their wellbeing while engaging them before they had the tennis ‘blinkers’ on.

Read more
Blackmores https://www.bastioncollective.com/work/example-3