For nearly 150 years Blundstone has been known as a ‘tradie’ boot in Australia

Overseas Blundstone is considered a cult streetwear product and lifestyle sales are booming, but at home the brand needed to redefine itself.

To help create demand with fashion and lifestyle retailers and consumers we needed to drive a new wave of currency for Blundstone. We know fashion trends start from those cultural tastemakers ‘in the know’ within their circles. So we created a unique, ROI driven influencer program for Blundstone that aims to build social good will, authentic relationships and endorsements

across fashion, music, arts outdoors, food and surfing circles. From collaborations to content to social posts and everything in between, the result has been phenomenal. Blundstone is now the boot of choice for every occasion. 

“Bastion have helped find the right people to connect with us, the right partnerships and to do that they have had to understand us deeply as a business.”

– Adam Blake, Blundstone Global Head of Brand, Design an Consumer Engagement

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